Consulting

Partner with Dr. Justin T. Huang on Strategy, Research, and Digital Growth

As a marketing researcher and economist whose work bridges academic insight and real-world business challenges, Dr. Huang offers consulting engagements that help organizations navigate the complex landscape of digital platforms, creator ecosystems, and online consumer behavior. His expertise is rooted in rigorous research, data-driven methods, and strategic frameworks used to understand how internet technologies influence engagement, growth, and value creation.

Areas of Consulting Expertise

Digital Platform Strategy & Design

• Evaluate how platform policies, search and recommendation algorithms, and engagement incentives influence user behavior and long-term growth.

• Advise on platform design choices to balance creator incentives with consumer experience and business objectives.

 Content & Creator Ecosystems

• Insights into content-creation dynamics and creator monetization.

• Guidance on platform transformation to better support sustainable content creation, discovery, and engagement.

AI & Emerging Technology Applications

• Strategic consulting on how AI, machine learning, and algorithmic systems affect advertising, moderation, and personalization.

• Use cases for generative AI in content marketing and consumer insights.

Consumer Trends & Market Insights

• Analysis of evolving online consumer behavior.

• Expert interpretation of data relating to social media trends, platform usage, and marketing effectiveness, with a focus on causality/incrementality.

Clients & Collaborators

Dr. Huang works with organizations such as:

• Digital platforms and technology companies

• Consumer brands seeking to expand their digital presence

• Agencies focused on influencer and content marketing

• Policy teams exploring platform governance and moderation impacts

His consulting is grounded in rigorous academic research, practical understanding of digital ecosystems, and deep knowledge of contemporary marketing challenges. Past partners include Hyundai, LinkedIn, Deloitte, Disney, NFL, Clorox, Zipcar, Good Party, Blue Compass RV, Power Auctions. 

Format & Engagement Styles

Consulting engagements may include:

• Executive briefings and strategy sessions

• Workshops and training for teams

• Research-led analysis and reports

• Ongoing advisory relationships

Each engagement is tailored to your organization’s needs and informed by the latest empirical and theoretical insights into digital platforms and marketing innovation.

Get in Touch

To explore how Justin can support your organization’s goals or to request a consulting proposal, please contact:

huangjt @at@ umich.edu or use the contact form below.