Justin T. Huang

Marketing • Economics • Digital Platforms

Dr. Justin T. Huang is a marketing researcher and LEO Lecturer of Marketing at University of Michigan Ross School of Business, where he teaches in the MBA, MBAn, and BBA programs. His research examines digital platforms, content creation, the diffusion of online information, and the interactions between business & society, with interests spanning platform design, influencer marketing, advertising technologies, AI, and content moderation. His work has been published in leading journals including Marketing Science, Nature Human Behaviour, and Information & Management. His groundbreaking research on the economic costs of anti-Asian racism during the COVID-19 pandemic shaped public discourse and was covered by NBC, NPR, the Associated Press, Washington Post, and The Hill. His other research projects examine marketing applications of generative AI, the role of language in influencer marketing, the dynamics of live streaming platforms, and political bias in content moderation on social media.

In addition to his teaching and scholarship, Dr. Huang is a regular commentator on business and technology trends. He has been featured domestically and internationally in interviews with Good Morning America, The Detroit News, Axios, Nikkei, the Australian Broadcasting Corporation, and NPR on topics including TikTok regulation, social media trends, online platform governance, and the Asian American experience. He also collaborates and consults with businesses and nonprofits through Ross’s action-based learning programs.

Dr. Huang received his Ph.D. in Marketing from the Stanford Graduate School of Business, and dual B.S. in Mathematics and B.A. in Economics from the University of Maryland.